GENDER STEREOTYPES AND PATRIARCHAL DISCOURSE IN THE PHRASEOLOGY OF THE UKRAINIAN LANGUAGE

Abstract

The article examines the linguistic representation of patriarchal hierarchy in Ukrainian phraseology as a reflection of historically formed gender stereotypes and social models. The phraseological fund of the Ukrainian language is considered as a conservative layer of vocabulary, in which traditional ideas about the behavioural and social roles of men and women are enshrined. Particular attention is paid to the semantic, functional and cultural mechanisms of consolidating patriarchal norms in linguistic expressions. It is argued that phraseological units serve as a tool for preserving archaic social ideas that influence contemporary speech and cultural consciousness.